G’day, I’m Henry
a strategist fueled by curiosity, engagement, and dissatisfaction with the status quo
The Hansch Process
I am a digital native working to leverage real-world and digital experiences to drive client engagement and digital acquisition. I love to develop and nurture teams to manage and deliver highly effective omni-channel creative programs. My perspective combines media with in-house experience to create a holistic strategic approach that generates true results and revenue.
The Hansch Process – Did you think I came up with this on my own?
Education & Certificates
From New Jersey to Newcastle Australia, continued learning is a big part of my life!
“It’s kind of fun to do the impossible”
– Walt Disney
Digital product lead with a passion for the user, a love of simplicity, and a highly analytical mind. Guiding cross-functional conversations and product implementation around data collection and use to make our communities as vibrant, diverse, and useful to our learners as possible.
Advantage Business Marketing
As a member of Advantage’s executive team, I am responsible for constructing and managing a talented team of digital marketers, marketers, operations, and designers who work together to create insightful and impactful marketing initiatives and engagement for Advantage…
As a member of the founding team, we’ve created a digital & social marketing platform that helps local businesses and organizations market themselves online, across a network of social media, search, mobile, email newsletters & even your own website…
International Flavors & Fragrances
As the manager of the North American Fragrance Ingredients Supply & Demand group, the role entailed material resource planning (MRP), customer engagement and sales support for both our affiliates and external customers…
Built & sold a highly successful company from the ground up – began with only an idea. Managed and directed all business operations. Spearheaded all business development initiatives, resulting in strong sales growth. Designed and rolled out creative advertising campaigns, leading to a steady stream of qualified prospects & clients…
Whippany Fire Department
Since 1995, I’ve had the honor of being a New Jersey Volunteer Fire Fighter for the Whippany Fire Department, along with being elected and serving on their Board of Fire Commissioners as Chairman for 3 terms.
Want to get involved with Operation HoHoHo and help share the smiles?
"Henry is one of the most dynamic and unique people I have ever met. He has an infectious effervescence and enthusiasm for whatever task is at hand. Henry has proven his leadership abilities time and again whether he is calming an agitated customer, reassuring a homeowner in his role as firefighter or calming a tearful child at a charity function. His unfailing good humor and generosity of spirit will take him far."
"Henry is a hardworking professional whose positive “can do” attitude is contagious. He is a good motivator and knows what it takes to get the job done right. He leads by example. Henry is unique because he is young professional that has the vision and leadership qualities that immediately garner the respect of the people who report to him and work with him. Henry is an asset to any company who is fortunate to have him join their team."
"Henry is a very passionate, dedicated employee that illustrates his natural born leader skill set. I had the pleasure of working with Henry on many global customer service projects. He brings innovation, creativity, and technology resolutions. He is thorough in his investigation and implementation of customer service improvements."
What’s on my mind
Detour Ahead – Considering the Demand Unit Waterfall on our Annual Ski Trip
We’ve talked a lot about the Sirius Decision’s Demand Unit Waterfall over the past few months as we’ve rolled out our Mobius Platform and we still receive some blank stares as we talk about this concept. So, let’s try and simplify this concept by...
Climbing Marketing’s Headwall
It’s about 10 degrees and we’re enjoying a bluebird day on the slopes of Jackson Hole and a good friend in our group continues to push for us to change it up a bit and test our endurance by hiking the Headwall to ski some tracks not accessible by a...
Marketing and the Magic Touch: Touch points and Beyond
“82% of customers viewed five or more pieces of content from the winning vendor before making a purchase.” The latest research reveals it takes anywhere from six to eight touch points before a person turns into a viable lead (Yup, just a lead, not a sales qualified...