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There's no denying the buyer's journey has completely changed due to the evolution of technology. There's no better way to take note of this change than by assessing today's average consumer behaviors. Customers are no longer won over by a simple catchy jingle, but...

Before the internet came on the scene, businesses were limited to traditional marketing methods. Nearly all businesses employed directed marketing efforts, like radio ads, TV commercials and mailer marketing to increase brand awareness and establish initial...

The digital age has brought about a huge evolution to the marketing game. The basic premise of attracting customers by putting your name and brand anywhere and everywhere no longer stands to attract business. In its place, is an intricate marketing dance...

If you create something wonderful, will it draw in consumers immediately? Not in today's society. In order to really bring your concept to market, you'll have to do a little more than just build the idea. Any time a person comes into contact with your business,...