by Henry Hansch III | Learning, Thoughts
We’ve talked a lot about the Sirius Decision’s Demand Unit Waterfall over the past few months as we’ve rolled out our Mobius Platform and we still receive some blank stares as we talk about this concept. So, let’s try and simplify this concept by...
by Henry Hansch III | Thoughts
It’s about 10 degrees and we’re enjoying a bluebird day on the slopes of Jackson Hole and a good friend in our group continues to push for us to change it up a bit and test our endurance by hiking the Headwall to ski some tracks not accessible by a...
by Henry Hansch III | Learning, Thoughts
“82% of customers viewed five or more pieces of content from the winning vendor before making a purchase.” The latest research reveals it takes anywhere from six to eight touch points before a person turns into a viable lead (Yup, just a lead, not a sales qualified...
by Henry Hansch III | Digital Marketing
There’s no denying the buyer’s journey has completely changed due to the evolution of technology. There’s no better way to take note of this change than by assessing today’s average consumer behaviors. Customers are no longer won over by a...
by Henry Hansch III | Digital Marketing
Before the internet came on the scene, businesses were limited to traditional marketing methods. Nearly all businesses employed directed marketing efforts, like radio ads, TV commercials and mailer marketing to increase brand awareness and establish initial...
