by Henry Hansch III | Learning, Thoughts
We’ve talked a lot about the Sirius Decision’s Demand Unit Waterfall over the past few months as we’ve rolled out our Mobius Platform and we still receive some blank stares as we talk about this concept. So, let’s try and simplify this concept by...
by Henry Hansch III | Thoughts
It’s about 10 degrees and we’re enjoying a bluebird day on the slopes of Jackson Hole and a good friend in our group continues to push for us to change it up a bit and test our endurance by hiking the Headwall to ski some tracks not accessible by a...
by Henry Hansch III | Learning, Thoughts
“82% of customers viewed five or more pieces of content from the winning vendor before making a purchase.” The latest research reveals it takes anywhere from six to eight touch points before a person turns into a viable lead (Yup, just a lead, not a sales qualified...
by Henry Hansch III | Digital Marketing, Thoughts
Yard Sale – |ˈjɑrd ˌseɪl| – noun: “When a skier or snowboarder eats it on the slopes and loses all of their gear. If a skier loses his skies, poles, hat, goggles, and anything else, shout “YARD SALE” from the ski lift above him.”...
by Henry Hansch III | Digital Marketing, Thoughts
“Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).” Seeing this sentence on an insertion order gives me the shivers. Why? Because I know it means that someone is about to miss out on a potential treasure trove of leads. Don’t get me wrong, I can...
by Henry Hansch III | Thoughts
Driving down the road with the windows down, enjoying the whisk of the leaves dancing to the Jack Johnson playing through the stereo was certainly making my drive to the grocery store a bit more pleasant. As I slowly approached a red light, the scent of a...
