Henry Hansch
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Inbound 2018: Flywheels, Empowerment, and Customer Intelligence

Inbound 2018: Flywheels, Empowerment, and Customer Intelligence

by Henry Hansch III | Digital Marketing, Events

I originally posted this article on Advantage’s corporate website after attending Inbound 2018… Times have changed and customers now hold the keys, because they have constant access to a wealth of information at their fingertips. They can easily...
Now, it’s Personal… Email.

Now, it’s Personal… Email.

by Henry Hansch III | Digital Marketing, Thoughts

“Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).” Seeing this sentence on an insertion order gives me the shivers. Why? Because I know it means that someone is about to miss out on a potential treasure trove of leads. Don’t get me wrong, I can...
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