Google is always looking for ways to ensure you can find what you’re looking for in the least amount of time when you “Google” a question and today they’re announcing a huge leap forward to help us find exactly what we want to find with less clicks!
Google is changing what’s under the hood of their search engine and moving from an information engine to a knowledge engine, which is now going to incorporate a new tool called the “Knowledge Graph”.
With the introduction of the Knowledge Graph, Google will be able “to think more like a human does” by analyzing the search query beyond just a random string of characters and instead make connections between the words and phrases to lead you to what you’re looking for.
On top of this, Google will summarize relevant content and key facts around the topic you’re searching for to predict what your next question would have been and leads you in the right direction before you even know it. Google continues to utilize all of the data they gain from the billions of previous searches and they call the Knowledge Graph a huge collection of the people, places and things in the world that also includes how they’re connected to one another.
The new search capabilities will be rolling out immediately for selected users in the States, followed by a full scale adoption over desktop, tablets and mobile in the coming months.
Click here to watch a video from Google highlighting the Knowledge Graph.