by Henry Hansch III | Learning, Thoughts
We’ve talked a lot about the Sirius Decision’s Demand Unit Waterfall over the past few months as we’ve rolled out our Mobius Platform and we still receive some blank stares as we talk about this concept. So, let’s try and simplify this concept by...
by Henry Hansch III | Thoughts
It’s about 10 degrees and we’re enjoying a bluebird day on the slopes of Jackson Hole and a good friend in our group continues to push for us to change it up a bit and test our endurance by hiking the Headwall to ski some tracks not accessible by a...
by Henry Hansch III | Learning, Thoughts
“82% of customers viewed five or more pieces of content from the winning vendor before making a purchase.” The latest research reveals it takes anywhere from six to eight touch points before a person turns into a viable lead (Yup, just a lead, not a sales qualified...
by Henry Hansch III | Digital Marketing
There’s no denying the buyer’s journey has completely changed due to the evolution of technology. There’s no better way to take note of this change than by assessing today’s average consumer behaviors. Customers are no longer won over by a...
by Henry Hansch III | Digital Marketing
Before the internet came on the scene, businesses were limited to traditional marketing methods. Nearly all businesses employed directed marketing efforts, like radio ads, TV commercials and mailer marketing to increase brand awareness and establish initial...
by Henry Hansch III | Digital Marketing
The digital age has brought about a huge evolution to the marketing game. The basic premise of attracting customers by putting your name and brand anywhere and everywhere no longer stands to attract business. In its place, is an intricate marketing dance...
by Henry Hansch III | Digital Marketing
If you create something wonderful, will it draw in consumers immediately? Not in today’s society. In order to really bring your concept to market, you’ll have to do a little more than just build the idea. Any time a person comes into contact with your...
by Henry Hansch III | Charity
By new_view_media on January 14, 2019 Original Article: https://www.mtolivelife.com/operation-ho-ho-ho-a-great-success-in-2018.html By Steve Sears You can hear, even feel the excitement emanating from Dr. Mark A. Brzozowski’s voice. “This year,”...
by Henry Hansch III | Digital Marketing, Thoughts
Yard Sale – |ˈjɑrd ˌseɪl| – noun: “When a skier or snowboarder eats it on the slopes and loses all of their gear. If a skier loses his skies, poles, hat, goggles, and anything else, shout “YARD SALE” from the ski lift above him.”...
by Henry Hansch III | Digital Marketing, Events
I originally posted this article on Advantage’s corporate website after attending Inbound 2018… Last week, we attended the 2018 Inbound Conference and one of the central theme’s was the move from the traditional marketing funnel to the...
